Asa Beauty: this mother and daughter-in-law duo built
Asa beauty, a premium clean beauty brand founded by Asha Jindal Khaitan and Sukriti Jindal Khaitan, was established earlier this year to inspire a conscientious lifestyle among Indian women. Asa Beauty is a D2C business based in Mumbai that debuted in 2020. It’s difficult to launch a business on the verge of a pandemic, but…






