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FirstClub Technology Raises $23 Million in Series A to Redefine Quick Commerce in India

Bengaluru-based startup aims to set a new benchmark in quality-first quick commerce with expansion plans and category diversification

FirstClub Technology, a member-first, quality-driven quick commerce platform, has raised $23 million in a Series A funding round, just three months after launching operations in Bengaluru. The round was led by existing backers Accel and RTP Global, with participation from Blume Founders Fund, 2am VC, Paramark Ventures, and Aditya Birla Ventures.

The latest capital infusion values the company at ₹1,050 crore (~$120 million) and marks a significant vote of confidence in its differentiated, trust-based approach to quick commerce.

Disrupting Quick Commerce with a Focus on Quality

“No compromises” approach with tested and trusted products

Founded by Ayyappan R, a seasoned e-commerce veteran and former SVP at Flipkart, CEO of Cleartrip, and CBO at Myntra, FirstClub is taking a bold stand in a sector dominated by speed but often lacking in standards.

“Quick commerce today is built for speed, not standards. At FirstClub, we’re changing that,” said Ayyappan R.

Unlike traditional players in the segment, FirstClub has banned over 200 harmful additives, independently tests essential staples like milk, ghee, and oils, and curates products only from brands that meet the highest global quality benchmarks.

Rapid Growth and Expansion Since Launch

Built full-stack operations in just three months

Since its launch in June 2025 in Bengaluru, FirstClub has:

• Established four dark stores (called “clubhouses”)
• Onboarded 4,000+ curated SKUs across categories like packaged foods, fresh produce, dairy, bakery, and nutrition
• Built a 185-member team
• Developed a robust in-house tech stack and supply chain infrastructure

This early traction underscores FirstClub’s rare product-market fit, with the company reporting:

• 2x average order values compared to other platforms in the category
• 60% of products as exclusive offerings
• High customer retention and repeat rates

Series A Funding to Fuel Aggressive Expansion

35 new locations, cafés, and subscriptions on the roadmap

With this new round of funding, FirstClub is set to scale significantly. The company plans to:

• Launch 35 new clubhouses across key Indian cities in the next six months
• Introduce new fulfilment formats such as FirstClub Cafés and daily subscription plans
• Expand into new product verticals including:
  • Kids’ food
  • Pet food
  • Nutraceuticals
  • Home care
  • Gifting
  • Home furnishings

All new additions will be carefully curated through strategic partnerships with top Indian and international brands.

Strong Backing from Top-Tier Investors

Accel, RTP Global, and others double down on FirstClub’s vision

Investors believe FirstClub is uniquely positioned to redefine the future of Indian commerce.

“India’s next wave of commerce will not be defined by speed alone, but by the assurance of quality and trust,” said Barath Shankar Subramanian, Partner at Accel.
“FirstClub has demonstrated rare early product-market fit, building a full-stack platform with category ownership and consumer love.”

Nishit Garg, Partner at RTP Global, echoed this sentiment:

“In a world of overwhelming product choices and confusing ingredient labels, FirstClub is closing the trust gap for Indian consumers.”

The Road Ahead: Redefining Everyday Retail in India

As Indian consumers become increasingly health-conscious and discerning, FirstClub’s promise of transparency, quality, and trust positions it well to capture a large and growing market segment. With fresh funding, an ambitious expansion strategy, and a leadership team rooted in e-commerce excellence, FirstClub Technology is poised to become a category-defining brand in India’s booming quick commerce landscape.

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